This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.
Why choose store brand formulas over name brand? Because it is cheaper that's why. My seven-month old niece, Monica, is being fed store brand infant formula and so have all her three older sisters before her. My sister who has four daughters has long ago learned that store brand formula are the nutritional equivalent to name brand. There are no better formulas, only more expensive ones.
The thing is, name brand infant formulas are heavily advertised than their store brand counterpart. This type of publicity includes giving away free samples to hospitals and doctor's offices. On top of that, these name brands are almost always on television and magazines. These type of publicity adds to their overhead cost, and thus requires the company to jack up the price of their products.
As per the infant formula act, all infant formulas are subject to the same regulations governing manufacturing and ingredients. Store brands meet the same exacting FDA nutritional requirements as all the major brands.
Recently, consumer's confidence in name brands hit a low when Abbot voluntarily recalled certain Similac infant formula due to the presence of small bugs that may be hazardous to health. Though FDA declared that this incident poses no immediate health risk, some infants may suffer from gastrointestinal discomfort.
With the advent of the recent recession scare, it would be wise for consumers to be well-informed. It pays to be intelligent buyers.